25+ years scaling hardware ecosystems, embedded modules, cellular connectivity platforms — and the product marketing engine behind them — now available fractionally, for the engagement that needs senior judgment, not a full-time hire.
At Airgain, I directed global GTM and product strategy across four business lines, securing Tier-1 carrier certifications and FCC approvals for the Smart 5G Repeater and AC-Fleet Vehicle Gateway — while leading the company's multi-year Annual Strategic Planning process for the CEO and Board, and building the product marketing and corporate PR function that told that story.
I've spent 25+ years in the unglamorous middle layer of hardware businesses — the place where engineering reality meets carrier requirements meets board expectations.
That's meant building 0-to-1 product lines inside startups, running multi-business-line portfolios inside public companies, building the product marketing and corporate marketing function itself — from a team of one to a team of three — and everything between: technical due diligence and post-acquisition integration on M&A targets (with full P&L ownership of the resulting product line), carrier certification strategy, and the kind of Annual Strategic Planning decks that actually survive a board meeting.
La Costa Peak is that experience, available fractionally — for companies that need senior product and commercial judgment at a specific inflection point, without the overhead of a full-time executive hire.
A committed monthly block of hours — typically 10-20 hrs/week — for ongoing product, roadmap, and GTM leadership. Billed monthly, scoped by SOW.
A focused engagement evaluating a specific acquisition target — technology fit, team capability, integration risk, and a realistic synergy case.
Support building or refining your Annual Strategic Planning process and board-level narrative — typically a defined cycle, not an open-ended retainer.
Coverage during a search, a transition, or a scaling moment that can't wait for a permanent hire to be found and onboarded.
Whether it's a carrier certification deadline, a board presentation, or a product org that's lost its roadmap discipline — tell me what's in front of you, and I'll tell you honestly whether fractional support is the right fit.